A Commercial Aviation Consultancy

Philippe Poutissou is VP, Marketing at Bombardier Commercial Aircraft and he spent some time talking with us about next year and reviewed some 2011 events. The issues discussed include: An overview of their programs; including a CIASTA update; Why is Bombardier going for a broad the customer base?; Where does Bombardier see greatest potential for CS?; Where does Bombardier see the greatest market for the CRJ; On the Q400 there is manifest interest in a larger Turboprop; finally we talk about oil prices and biofuel.

Play

© 2011, Addison Schonland. All rights reserved.

6 Responses to Looking into 2012 with Bombardier’s Phillipe Poutissou

  • Hey Addison, I just hit the play button, but the link was broken. Also, you should asked “Philippe” for a good deal on a Ski-doo. It might have come in handy.

  • An important event has not been mentioned in this podcast.

    Today, December 23, 2011, is the 25th anniversary of Bombardier Aerospace. It was indeed on December 23, 1986 that Bombardier acquired Canadair. It was their first foray into aerospace.

    Bombardier was still at the time only a train manufacturer. They were also widely recognized as a recreational products manufacturer, with household names like Ski-Doo and Sea-Doo.

    Over a period of only six years they managed to acquire, in quick succession, a number of other aerospace manufacturers like Short Brothers in 1989, Learjet in 1990 and de Havilland of Canada in 1992. The four manufacturers form today the core of Bombardier Aerospace.

    Bombardier has since become the largest train manufacturer in the world and has made the recreational product division a separate entity owned by the J.A. Bombardier heirs. Early on they have launched new and very successful products like the Canadair Regional Jet and the Global Express. Their future now rests with the very promising CSeries aircraft.

    In less than twenty-five years Bombardier has become the third largest commercial aircraft manufacturer in the world. And they represent a genuine threat for the largest two. If anyone can challenge the existing duopoly shared equally by Boeing and Airbus, it is Bombardier Aerospace. For now they are still a distant third. But that could change quickly if the CSeries fills all its promises.

    What started it all was an aircraft named the Challenger. A fitting name for what Bombardier has become today.

    Thank you Addison Schonland and Ernest Arvai for this wonderful website and Merry Christmas to you and your family members!

    • Thanks Normand! (From Scott Hamilton too)

      • Yes I was going to address Scott separately. But while I am at it, thank you Scott for your extraordinary website, which incidentally I first accessed from a link in Air Insight. And Merry Christmas to you and your family.

        What a splendid trio you guys are!

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