Photo: American Airlines
Air travel is like all other consumer services, providers try to ‘sell’ everything around the product, which influences consumers into thinking they’re buying something special. Air travel consumption boils down to two fundamental items: cost and time, for leisure travelers the focus is cost and business travelers focus on time.
The proof of airlines really selling these two is that the airline industry sells schedule and prices around that. To try to understand how an airline’s schedule is working (that’s the #1 internal issue) we modeled the US airline industry using the US DOT’s On-time data along with several custom KPIs. The result is a fascinating peek into the business.
Our first analysis is on American Airlines. The table below is a key item to bear in mind as we delve into the various data items in this post. That cost per minute explodes when multiplied across the ‘lost minutes‘. We have been tracking this metric for a long time.
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