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Tag Transparency

The Importance of an Outsider as Boeing’s CEO

Kelly Ortberg

Boeing recognized the importance of an outsider as its next CEO, and landing Kelly Ortberg, who formerly led Rockwell-Collins, fits the bill.  There are several reasons that an outsider was needed: Boeing has a credibility gap with the industry that…

Transparency, Trust and Cultural Change

2024 06 27 194526

Boeing is struggling with transparency, trust, and cultural change. The company has lost the trust of regulators and its customers and is trying to be more open to regain that trust. Unfortunately, an executive chose the wrong topic and circumstances…