Gidon Novick is an entrepreneur based in South Africa with a family history in commercial aviation. He is currently a key person behind Lift, a startup airline.  Until recently, Gidon was on the company board of Takatso Consortium, trying to acquire South African Airways.  There are few people with a better view of the commercial aviation sector in South Africa.


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Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.

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