Boeing CEO Kelly Ortberg outlined his strategy in advance of the company’s third-quarter earnings call, and most analysts felt that he did not underestimate the tasks ahead and recognized the turnaround will require a long-term strategy and cultural change. This…
Boeing is a company in need of cultural change. Labor relations, which have been strained for decades at the company, is an area that new CEO Kelly Ortberg cited shortly after his hiring as a target for restoring trust. Unfortunately,…
Today’s key news focuses on the IAM negotiations and Boeing’s cancellation of health insurance for striking employees, the potential impact of the port strike on Airbus and Boeing east coast facilities, and how faulty parts that caused a rudder problem…
Today’s key stories focus on Boeing’s new CEO bringing a fresh approach to the position, including relocating to Seattle. Kelly Ortberg walked the factory floor in Renton on his first day to see firsthand the troubled 737 assembly process, and…
Boeing recognized the importance of an outsider as its next CEO, and landing Kelly Ortberg, who formerly led Rockwell-Collins, fits the bill. There are several reasons that an outsider was needed: Boeing has a credibility gap with the industry that…
Boeing is struggling with transparency, trust, and cultural change. The company has lost the trust of regulators and its customers and is trying to be more open to regain that trust. Unfortunately, an executive chose the wrong topic and circumstances…