2015 Innovation Days – John Leahy
It’s a long one, but as always with John Leahy, its worth the time to understand what they are thinking and how they are messaging their product line. Count the number of times 18 inch seats comes up. This is…
Tag Innovation Days
2015 Innovation Days – Dr. Kiran Rao
Once again the 18 inch seats get a lot of mention. But note how cleverly this is weaved into the message that Airbus will be offering a range of aircraft providing passengers with better comfort. This message will be hammered…