Airbus Stade

As part of our visit to 2016 Airbus Innovation Days, the firm provided access to various parts of its local operations in the Hamburg region of Germany.  One of the visits was to their plant in a small town called Stade. The plant produces every vertical stabilizer...

2015 Innovation Days – John Leahy

It’s a long one, but as always with John Leahy, its worth the time to understand what they are thinking and how they are messaging their product line. Count the number of times 18 inch seats comes up. This is clearly a crucial part of the message going forward....

2015 Innovation Days – Dr. Kiran Rao

Once again the 18 inch seats get a lot of mention.  But note how cleverly this is weaved into the message that Airbus will be offering a range of aircraft providing passengers with better comfort.  This message will be hammered home with the new advertising program....