PREMIUM #255 – Embraer’s amazing growth

Embraer is perhaps the “quietest” of the big four commercial aircraft OEMs.  But they have made a tremendous impact in the global marketplace, as the table below, showing the active Embraer fleet across the globe, illustrates.

The USA has been the OEM’s largest market throughout the listed period, with currently about 43% of the fleet, followed by Europe with 17.5%, Latin America with 14.6% and Asia with 10%. Embraer‘s initial targets, the US and Europe, are two well-established commercial aviation markets that are difficult both to break into and to sustain market share.   Embraer successfully accomplished its objectives in those key markets and has been steadily diversifying its customer base in recent years.