The Long Goodbye (part 2)
This is a continuation of our recent story on the demise of the 747. There have a spate of stories recently about the 747s future. Most of these stories talk about the lower costs of the Super Twins and how…
Tag A380
Airbus had to build the A380
This is the view of Professor Dr. Tobias Kretschmer, who heads the Institute for Strategy, Technology and Organization at Munich School of Management, Ludwig-Maximilians-Universität München. Professor Kretschmer teaches a course on Competitive Strategy at Coursera, which we recommend you consider…
The Moribund Very Large Aircraft Market
The market for Very Large Aircraft (“VLA”) is very small niche. We believe this market, for aircraft with more than 400 seats, will continue to be stagnant for four-engine aircraft, and will begin to grow again once the 407- seat…
Transaero Selects Engine Alliance for A380s
Transaero anounced at the MAKS airshow that it has selected Engine Alliance, a joint venture of Pratt & Whitney and GE Aircraft Engines, to power its fleet of 4 A380s. The agreement also included a 12 year fleet management agreement,…
Those Airbus vs Boeing ads
The British Advertising Standards Authority (ASA) has dismissed a claim by Airbus regarding statements in a Boeing ad. Airbus protested after Boeing ran an ad claiming that the 747-8 has better fuel burn versus the A380 under certain conditions. You…
The 100th A380
Airbus announced it has delivered its 100th A380. This is a big milestone in any program and, given the way new airplane programs go these days, a milestone calling for a celebratory moment. The A380 program seems to have settled…