This is the view of Professor Dr. Tobias Kretschmer, who heads the Institute for Strategy, Technology and Organization at Munich School of Management, Ludwig-Maximilians-Universität München.  Professor Kretschmer teaches a course on Competitive Strategy at Coursera, which we recommend you consider if you have an interest in understanding how and why firms react to competition.

Here is a link of Professor Kretschmer explaining how Airbus had to react to Boeing’s 747.

Here is our conversation with Professor Kretschmer.


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