DBEA55AED16C0C92252A6554BC1553B2 Clicky DBEA55AED16C0C92252A6554BC1553B2 Clicky
April 21, 2024
Care to share?

This is the view of Professor Dr. Tobias Kretschmer, who heads the Institute for Strategy, Technology and Organization at Munich School of Management, Ludwig-Maximilians-Universität München.  Professor Kretschmer teaches a course on Competitive Strategy at Coursera, which we recommend you consider if you have an interest in understanding how and why firms react to competition.

Here is a link of Professor Kretschmer explaining how Airbus had to react to Boeing’s 747.

Here is our conversation with Professor Kretschmer.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.