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Tag Airbus

Those Airbus vs Boeing ads

The British Advertising Standards Authority (ASA) has dismissed a claim by Airbus regarding statements in a Boeing ad.  Airbus protested after Boeing ran an ad claiming that the 747-8 has better fuel burn versus the A380 under certain conditions.  You…

Unlocking New Profits

The two big airframe OEMs are working on expanding their service offerings beyond basic warranties.  This will allow both firms to move into new lines of business that are almost certainly more profitable than selling airplanes.  Airbus has a solution…