AirAsia Group has named Colin Currie as its chief commercial officer on 10 November. In this role, Currie will develop a “consumer-centric strategy” by using data to optimise the group’s growth and meet the financial objectives of AirAsia’s airlines and digital units. His appointment comes one month after the group company reorganised its airline structure, as part of plans to create a clear distinction between the airline and digital operations.
Prior to the AirAsia appointment, Currie was a managing director at Adidas Asia-Pacific, with responsibility for countries in the northeast and southeast Asian, as well as the Pacific regions. His experience also extends to the music and entertainment industry, as well as the finance and telecoms industries, says AirAsia Group.
“I am excited to be joining AirAsia Group with my experience and knowledge in enhancing the overall brand and sales performance, especially in the new digital enterprises,” says the newly appointed Currie. “I have been closely following AirAsia’s amazing growth story, and I am confident that, together with its passionate teams, we can put the pedal to the metal in accelerating and solidifying AirAsia’s success as a leading digital tech and lifestyle company in Asean. This is the most exciting time to join AirAsia as it embarks on its next revolution embracing the digital era.”
AirAsia’s group chief executive Tony Fernandes, through his LinkedIn post, signalled Currie’s appointment will help the company, not just on the airline operations but also on the digital operations such as finance, logistics, and mobile application.
“Together with our leadership teams, he is going to help us reach that Promised Land of not only retaking the position of the number 1 airline again but also becoming the leading Asean digital bank, logistics provider and the best Super app,” says Fernandes on LinkedIn.
Meanwhile, Marketing-Interactive reported prior to Currie’s appointment as chief commercial officer, AirAsia Group saw changes to its leadership team, with the departure of chief growth and platform officer Ravi Shankar, chief customer happiness officer Adam Geneave, and chief executive of AirAsia Media Group Sumit Ramchandhani.