Southwest Airlines’ transition from its historic low-cost carrier operations to a full-service carrier continues. Southwest is modifying its Rapid Rewards frequent flier program. The program will now offer three tiers rather than two, similar to competing legacy carriers. Rapid Rewards…
Southwest’s latest international partner is Turkish Airlines, joining Condor, Icelandair, China Airlines, EVA Air, and Philippine Airlines. The agreement with Turkish will begin next month, and enable seamless bookings and connections and itineraries that include both carrier flights from any…
The second-quarter earnings season is underway. The results are mixed, with some carriers exceeding expectations and others falling short of where Wall Street had hoped they would be. Let’s take a look at the results and what they mean. …
Southwest Airlines reported its second quarter results, with profits declining 46% for the quarter on a year-over-year basis. While revenues rose to a record $7.35 billion, a 4.5% increase YoY, unit revenue decreased with capacity growth outstripping demand. RASM was…
Southwest Airlines, despite having competitive costs, as shown here , is not performing well, and underperforming its key peers. Change is needed. Several factors contribute to that underperformance, including senior management clinging to obsolete strategies as the industry continues to…
Despite poorer-than-expected performance and a depressed stock price, Southwest Airlines still has an outstanding balance sheet and the financial capacity to make an acquisition. The industry rumor mill is rife with speculation that they will acquire another airline in 2024.…