Barely two months since it operated its first flight (to Europe), Iceland start-up Play has applied for a permit and exemption authority with the US Department of Transportation to launch services to the United States from summer 2022. Play applies for…
We have been watching the decline in Iceland’s traffic with sadness. We were excited to see WOW grow and then it all ended so fast . (We were equally excited about what Norwegian might do but also ended not so…
The loss of WOW Air, the LCC, is taking a toll on Iceland’s air traffic. Through June 2019 movements at Keflavik, the primary airport, is down 14.6% YTD compared to last year. Passenger traffic is down even more at -20.3%…
What has been the impact of losing WOW for Icelandair? Not too much news about it, though Bloomberg had a very insightful story. The impact has been significant, and perhaps more serious than has been considered. The news about Icelandair…
Almost seven years since starting its first flight, Iceland’s long-haul low-cost airline WOW Air has thrown the towel. The airline announced on March 28 that it has ceased all operations, following months of uncertainty over its future. WOW failed to…
Icelandair is confident it can recover from “a challenging” 2018, in which the airline posted a net loss of $55.6m compared to a $37.5m profit in 2017. The challenges were partly self-inflicted, as some strategic mistakes on routing and sales…