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WOW dream ends after troubled few years

Almost seven years since starting its first flight, Iceland's long-haul low-cost airline WOW Air has thrown the towel. The airline announced on March 28 that it has ceased all operations, following months of uncertainty over its future. WOW failed to attract new...

If Indigo takes a stake in WOW, what happens to Icelandair?

WOW was in deep trouble for a while. Being an LCC airline is a tough business, with low margins. Then adding long-haul to this complicates the business more and shrinks the margins even more. To further complicate things for WOW, their market share growth did the...

Icelandair buys WOW air

Iceland Monitor reports this news. This is going to be a big deal. Icelandair is a Boeing customer and WOW is an Airbus customer.  Consolidation continues. The companies will continue to operate under separate brands. Their combined market share on the transatlantic...

WOW air discusses their growth and outlook

We had a conversation with the airline's VP Network Planning, Daníel Snæbjörnsson. [player id=19005]