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Losing WOW Air won’t help Icelandair in the US Market

What has been the impact of losing WOW for Icelandair?  Not too much news about it, though Bloomberg had a very insightful story.  The impact has been significant, and perhaps more serious than has been considered.  The news about Icelandair firing pilots is...

Icelandair aims to recover from difficult 2018

Icelandair is confident it can recover from “a challenging” 2018, in which the airline posted a net loss of $55.6m compared to a $37.5m profit in 2017. The challenges were partly self-inflicted, as some strategic mistakes on routing and sales and marketing have cost...

If Indigo takes a stake in WOW, what happens to Icelandair?

WOW was in deep trouble for a while. Being an LCC airline is a tough business, with low margins. Then adding long-haul to this complicates the business more and shrinks the margins even more. To further complicate things for WOW, their market share growth did the...

Icelandair buys WOW air

Iceland Monitor reports this news. This is going to be a big deal. Icelandair is a Boeing customer and WOW is an Airbus customer.  Consolidation continues. The companies will continue to operate under separate brands. Their combined market share on the transatlantic...