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Losing WOW Air won’t help Icelandair in the US Market

What has been the impact of losing WOW for Icelandair?  Not too much news about it, though Bloomberg had a very insightful story.  The impact has been significant, and perhaps more serious than has been considered.  The news about Icelandair firing pilots is...
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Icelandair aims to recover from difficult 2018

Icelandair is confident it can recover from “a challenging” 2018, in which the airline posted a net loss of $55.6m compared to a $37.5m profit in 2017. The challenges were partly self-inflicted, as some strategic mistakes on routing and sales and marketing have cost...
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If Indigo takes a stake in WOW, what happens to Icelandair?

WOW was in deep trouble for a while. Being an LCC airline is a tough business, with low margins. Then adding long-haul to this complicates the business more and shrinks the margins even more. To further complicate things for WOW, their market share growth did the...
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Icelandair buys WOW air

Iceland Monitor reports this news. This is going to be a big deal. Icelandair is a Boeing customer and WOW is an Airbus customer.  Consolidation continues. The companies will continue to operate under separate brands. Their combined market share on the transatlantic...
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