Today’s announcement that WestJet will double its 787-9 fleet deserves context: the airline is still a minnow compared to Air Canada, but that may be its advantage.
WestJet is a minnow
This chart makes it clear that WestJet is the market minnow. But this isn’t bad news. It means WestJet can use its growing 787-9s to cherry-pick routes that are the juiciest.
Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.