Air Japan Launches Operations, But Can it Weather Competition?

The recent launch of operations by Air Japan, a new budget carrier subsidiary of ANA

Holdings Inc., has stirred the pot in the Asian aviation scene.

Air Japan’s Inaugural Flight

Its inaugural flight from Bangkok to Narita, almost packed with tourists, began a strategic move to tap into the booming travel demand between Japan and other Asian countries. On the inaugural flight, about 80% of passengers were tourists to Japan, including many families and older travelers.