Skymark, Airbus and the A380
Skymark is bankrupt and is a case study for an airline’s eyes being too big for its stomach. We were not alone in finding this airline’s order of A380s – especially six of them – to be over the top.…
Category Airlines
Delta’s Ed Bastian on Airbus
Delta’s Ed Bastian was in Toulouse last week to collect their new 242 Tonne A330-300. He spoke briefly to the media and answered some questions. He started off saying he would not speak about the ME3 vs the US3 –…
Southwest Airlines fleet orders and swaps; market share implications
There have been many 737 operators, but few with the attachment to the 737 like Southwest Airlines. The following chart shows how attached they have become to each other. The recent bump in growth came with absorbing the 737 fleet…
Azul firms 30 E195-E2s
Embraer and Azul Linhas Aéreas Brasileiras reached a final agreement for 30 firm orders for E195-E2s. The contract, announced as an LOI at the 2014 Farnborough Airshow includes an additional 20 purchase rights for the same model, bringing the total…
Etihad Releases Study on US Airline Subsidies
The Big 3 US carriers began a war of words in March, with a complaint that the Gulf carriers were being unfairly subsidized and asking that Open Skies authorities be revoked. Etihad, one of the Big 3 Gulf carriers, has…
The power of social media
Social media is much more powerful than many people realize. That smart phone in the customer’s hands is the equivalent of a nuclear weapon. Woe the employee who is captured on video “losing it”. It’s not just the brand that…