DBEA55AED16C0C92252A6554BC1553B2 Clicky DBEA55AED16C0C92252A6554BC1553B2 Clicky
June 19, 2024
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WOW was in deep trouble for a while. Being an LCC airline is a tough business, with low margins. Then adding long-haul to this complicates the business more and shrinks the margins even more.

To further complicate things for WOW, their market share growth did the worst thing possible – it attracted the attention of the network carriers. These airlines have much bigger margins, even in a low margin business. The traffic growth through Reykjavik caught the attention of the big US airlines and they decide to take a bite out of that flow.

author avatar
Addison Schonland
Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.