There have been several reports of the growth in LCCs over the North Atlantic.  Most recently the two Iceland-based airlines announced more new cities in the US they are planning to serve.   Iceland is rapidly making its primary airport the location for disruptive forces in the market.  This disruption is having an impact.

Why is Iceland a disruptive location?  Single aisle long hauls.  Norwegian and other -based LCCs do not have the same reach given an equivalent range.   Norwegian needs 787s to reach beyond the impact from Iceland.

The chart shows what a 3500NM range looks like from and Keflavik.  Norwegian’s cannot reach into North America the same way as an equivalent A320 from Keflavik.

The carriers based in Iceland, flying west, have a similar advantage to what the ME3 have over the -based airlines flying east.  range works flying east as well.  The Iceland-based airlines can penetrate the same -based markets.

What does the data show?  The data suggests the Iceland-based airlines have started to grow quickly over the past few years.  The growth spurt is clear.

But if we show this data by percentages (2017 through July)  we can see the growth is in the transit segment.

The growth area is transit traffic.  This shows the hub impact that Keflavik is having.   The hub growth is recent and might mimic the growth at WOW Air, which started North American service in 2015.

Finally, the airport’s own data shows the impact of the more range capable single aisle aircraft.

While Dubai might be a oriented market that has disrupted network airlines flying east from Europe, Iceland is now starting to have the same effect flying west across the North Atlantic.

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