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July 8, 2025
Southwest Boeing 737 MAX 8

Southwest Boeing 737 MAX 8

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Southwest has upgauged from ~65% 737-700 to ~65% 737-800/MAX 8.  This change has significant implications.  Whereas the airline typically used to carry 143 passengers (assuming a full flight) on the -700s, it carries 175 on the larger airplanes (assuming a full flight).  Southwest has to process 22.4% more people per flight on the larger airplanes.

Herb Kelleher, co-founder of Southwest, frequently cited the 10-minute turnaround as a competitive advantage. Southwest Airlines famously claimed it could turn an aircraft (deplaning, cleaning, boarding, and pushback) in as little as 10 minutes in its early years. This was a cornerstone of its high-utilization, low-cost model.

author avatar
Addison Schonland Partner
Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.

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