Despite substantial passenger numbers, GOL continues to face significant financial challenges. Burdened by intense competition, a complex business model, and delays in aircraft deliveries, the airline was forced to file for Chapter 11 bankruptcy protection a year ago. Facing over $3.8 billion in debt, GOL has proposed a bankruptcy exit plan that includes converting $1.7 billion of debt into equity and raising $1.85 billion in new financing from investors. However, GOL’s most valuable assets may not be its fleet but its strategic positions at the São Paulo-Guarulhos and Rio de Janeiro-Galeão airports. Abra Group, GOL’s parent company, has outlined plans to merge the airline with rival Azul. Such a merger would consolidate Brazil’s aviation market into two major competitors, putting the combined entity in direct rivalry with LATAM Group. However, GOL’s precarious position has also attracted interest from international airline groups. According to Valor Econômico, potential investors include United Airlines, American Airlines, and European carriers Air France-KLM and Lufthansa. The parent company of British Airways, International Consolidated Airlines Group, has also been named as a possible bidder. Gaining access to strategic hubs like Guarulhos and Galeão—critical for international operations—is a top priority for these airline groups. GOL’s domestic network at these airports is a key asset for any investor. In 2024, GOL held 29.67% of the domestic market at Guarulhos, trailing LATAM’s 61.42% but far ahead of Azul’s 8%. At Galeão, GOL dominates with 61.35% of the domestic share, surpassing LATAM (23.51%) and Azul (15%). This dominance at Galeão raises potential regulatory concerns for CADE, Brazil’s competition authority, as it reviews the proposed GOL-Azul merger. Critics argue that one airline operating three out of four flights at an airport stifles competition. International groups may delay or retire bids to see if the merger is approved. Should CADE reject the merger, Abra Group may have to seek alternative investors or inject additional capital to help GOL emerge from Chapter 11 and restore its competitive position in a market notoriously unforgiving to weaker players.