Mitsuko Tottori first woman to lead Japan Airlines as President |

The appointment of Mitsuko Tottori as the new and first female President of Japan Airlines from April 1 is a milestone for the Japanese carrier. At the same time, it perfectly fits the company’s ESG strategy to have at least 30 percent of all management roles within JAL taken by women. Japan Airlines announced on Wednesday that Tottori will succeed Yuji Akasaka, who has been President since April 2018. Akasaka will stay on as Chairperson and Representative Director and takes over from Ueki Yoshiharu, who will retire. Akasaka has been with JAL since 1987, including three years as President of JAL Engineering. Tottori’s background is rather different. She joined Japan Airlines in 1985 as a cabin attendant and is the first woman to reach a senior management role with this background. In 2005, Tottori became manager of the Cabin Attendant Department and she continued to fulfill various roles related to cabin management through 2016. In April 2020, Tottori became Senior Vice President of Cabin Attendants as an Executive Officer. In April 2023 she was promoted to SVP of Customer Experience, followed in June last year to Chief Customer Officer. 'Outstanding leadership' On the website, JAL says: “After joining the Company, Ms. TOTTORI gained a high level of insight and field experience in safe flight operations and service through her career as a cabin attendant and through her work with Corporate Safety & Security. From 2020, she has demonstrated outstanding leadership as Senior Vice President, Cabin Attendants Division in balancing human resource development and employee motivation under the challenging management environment of the COVID-19 pandemic, making a significant contribution to maintaining safe operations. From 2023, she has contributed to improving the quality we provide to our customers as Senior Vice President, Customer Experience Division, helping to maintain and improve the quality of our services.” Japan Airlines is in the penultimate year of the 2021-2025 medium-term management plan, which is part of JAL Vision 2030. The plan includes financial targets to bolster the net profit to ¥185 billion in 2025, up from ¥80 billion in 2022. In May 2022, JAL announced an acceleration of the plan. The strategy also includes sustainability targets to reduce emissions and lower the fuel bill by ¥40 billion per year, while also generating ¥300 billion in additional annual revenues from new businesses like urban air mobility. JAL also targets zero accidents in 2025, but Tottori will be immediately confronted with the investigation into what happened on January 2 at Tokyo Haneda, when an Airbus A350-900 collided with an aircraft from the Coast Guard on the runway shortly after landing. All 379 passengers and crew onboard the JAL aircraft survived, but the accident has had a profound impact on the airline industry in Japan.

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