The NEO and MAX have taken the market by storm. Customers seem to be willing to stand in line – even though the 787 and A380 programs taught that sometimes one can order too early. Yet the desire for fuel efficient workhorses appears inelastic. Continue reading
Airbus didn’t have any orders when it launched the A320 New Engine Option (NEO) program on December 1. Chief Operating Officer John Leahy predicted “hundreds” of orders soon and a 10-year market of 4,000.
We’ve known Leahy for 25 years and while he is prone to hyperbole at time, neither does he make predictions like “hundreds’” of orders idly. Famous for pulling orders out of his sleeve at the last minute, it’s entirely possible he could announce orders this month when Airbus has its annual press conference update for the preceding year.
When he does or doesn’t announce NEO orders at that time, here is how we see NEO orders potential in 2011: