DBEA55AED16C0C92252A6554BC1553B2 Clicky DBEA55AED16C0C92252A6554BC1553B2 Clicky
June 24, 2024
JetBlue beats off Frontier and wins Spirit
Care to share?

Was this really a “win”? After all, as an advisor to Frontier told us, “Either way, we win. We’re not going to chase JetBlue.” JetBlue beats off Frontier and wins Spirit.  What are the implications?

Airlines merge because of one key metric – economies of scale.  They must drive costs down as the lowest seat cost provider wins, every time.  Let’s start this with a look at costs.

Was this really a “win”? After all, as an advisor to Frontier told us, “Either way, we win. We’re not going to chase JetBlue.” JetBlue beats off Frontier and wins Spirit.  What are the implications?

Airlines merge because of one key metric – economies of scale.  They must drive costs down as the lowest seat cost provider wins, every time. 


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author avatar
Addison Schonland
Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.