Premium #321 – On the LEVEL?

• The airline branding needs work
• Seating does not compare favorably with Norwegian
• Cabin crew costs look like being a problem for an LCC

IAG’s launch of LEVEL, it new low-fare carrier, is an interesting study in competitive dynamics.  Clearly, judging from the unimpressive aircraft livery, LEVEL was apparently launched in a hurry as a counter to Norwegian, which is introducing trans-Atlantic services from Barcelona this summer.