• The airline branding needs work
  • Seating does not compare favorably with Norwegian
  • Cabin crew costs look like being a problem for an LCC

IAG’s launch of LEVEL, it new low-fare carrier, is an interesting study in competitive dynamics.  Clearly, judging from the unimpressive aircraft livery, LEVEL was apparently launched in a hurry as a counter to Norwegian, which is introducing trans-Atlantic services from Barcelona this summer.

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