Insight – The gap between JetBlue and Spirit

There is a rather yawning gap between JetBlue and Spirit Airlines that serves to highlight how different the two airlines are. This difference is important because it highlights how they are essentially different businesses and, likely, also highlights cultural gaps that are going to emerge.  Despite the nice wording, this may be an oil and water cocktail. 

Take a look at this chart. The data for this chart comes from the DB1B and compares the ULCCs and LCCs. The pink lines are averages – airlines to the left of the vertical pink line are ULCCs.