Mexicana: For the optimistic, the plane is half-full

It has been some time since the new Mexicana commenced operations and is already treading the same path as its predecessor. As if cast under the same Mayan spell, costs are accumulating, demand is waning, and the emerging picture suggests that a poorly executed idea invariably leads to poor outcomes.

The company’s financial data leave little to the imagination: according to an official AFAC report, its load factor for the first month of operations stands at a perilously low 49.7%, with passenger numbers around 12,000 and a market share of merely 0.26%. Consequently, a segment of the management—the portion actively striving to manage—considers transitioning to smaller aircraft to mitigate some of the expenses associated with operating planes that are, quite literally, half-empty.