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May 24, 2024
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Mr Gauss is CEO of airBaltic.  A lot of people want to speak with Mr Gauss so we had to be focused.  We asked two questions in a short conversation on the sideline of the show today.

  • What one word would you use to describe your view of the CSeries?  His response was he would prefer two words – Exceeds Expectations.  But if we insisted on one, it would be Exceed.
  • Next question was regarding Mr Gauss’ comments on being in the market for more aircraft – what are the three most important selection criteria?  He responded, economics, commonality and passenger comfort.  He went on the discuss these in more detail. If both types under consideration were equal in economics, he’d go to commonality.  If that were also equal, he’d go to passenger comfort.

Mr Gauss explained that they removed two rows of seats on the CS300 as an experiment to see how they could add legroom and it worked well.  On the six hour leg from Riga to Dubai he thinks they may need to do this to give people a bit more room.

airBaltic is likely to keep disrupting markets wherever they go. The CS300 allows them to compete with Ryanair and easyJet because the CS300 is so much lighter and can sell out faster.  The CS300 offers great revenue and cost benefits.  We got the distinct impression he would take every CS300 he could get his hands on.

One interesting piece of  insight Mr Gauss offered: Don’t worry about the P&W engine.  It will be forgotten in three years.  He noted nobody talks about 787s and batteries anymore.  He expects the same to happen with the GTF.  Besides, he noted, everybody wants their 787 today and is unconcerned about batteries.

author avatar
Addison Schonland
Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.

5 thoughts on “Three minutes with Martin Gauss

  1. Aviation Doctor - Helping aviation companies to transform the present into a more profitable tomorrow says:

    Come on, no way can air Baltic’s CS300 compete with Ryanair’s B737-800 on CASK or per seat, no way, just a dream and a false story.

  2. Well, for a similar price, I would pick an AirBaltic CS300 flight over a Ryanair 737 anyways.

    Now, if the CS300 fills up faster, I can see the higher profit (versus a 737-800).

  3. And if CASK was the only decision driver, we would fly B773s everywhere…

    There will be city paires where CS300s will be more optimal than the bigger 737-800s, by sellling out faster and at a premium. AirBaltic seems to achieve just that. Same for Swiss – from its Geneva base.

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