Air Baltic has become launch customer for Satisfly. The system allows you to register a profile and then ensure you are seated next to somebody that is highly likely to be interesting to you. Its a neat idea and should make flying more fun again.
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Isn’t that like what KLM and Malaysia started doing?
http://www.wtsp.com/news/article/257080/81/Airlines-now-offering-social-seating-view-the-profile-of-people-next-to-you
Sort of – the Satisfly system is much more sophisticated. And it has interesting patent protections in place. The outcome is not so clear for the systems that appear to mimic Satisfly.