Yesterday US Airways joined the fray, so we now have two airlines fighting with the GDS. American is no longer alone and its Don Quixote-like battle with the GDS’ now seems much more plausible. Indeed, we expect to see other airlines step forward in the fight to cut distribution costs and technology hegemony. At least that is how the airlines view this battle.
To help us understand the state of play and what the key issues are, we spoke with Travel Technology Update’s Editor Michele McDonald.