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Alaska/Hawaiian by numbers

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The Alaska/Hawaiian deal keeps getting attention as analysts and media dig into whatever data they have. We published some thoughts on the deal based on the conference call here

.  As expected, both CEOs want to tout the win-win for investors.

The more one searches for information, the more questions emerge.  The first goal of every merger is the search for synergies.  The synergies are designed to show that the combined enterprise can drive down costs and be more efficient.  If the merged enterprise can deliver more for less, it’s a win for shareholders.

However, the pool of impacted people is far broader than shareholders. There is a big pool of stakeholders, and foremost are employees.  Merger synergies typically find “rationalized workforce” numbers in the back office.  After all, much of the back office work is automated and IT-focused.  How many managers does the merged enterprise need? It helps that this labor group is typically non-union and easily sacrificed for the “greater good.