Marco Túlio Pellegrini, President and CEO of Embraer Executive Jets spoke today at the 2016 NBAA.  He went through the expected market review.  But then he deviated and went off in a direction few were expecting.  He challenged the audience by discussing Uber as a business model for business jets.  Take a look.

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Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.

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