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Reading the news, you would have thought the United States had become an unattractive destination. Set aside the frothy opinions and heated rhetoric, look at the data. Data has an opinion, it’s just much less frantic. We reported on this last month with a similar message.
The following data visualization has three pages that allow you to view the data cube from several angles.
Our data review suggests that travel to the United States has not fallen off the cliff. The most critical data point is that Easter was one month later than last year. This impacted travel for Europeans and Latin Americans, and both are huge travel markets for the US. Other markets like Asia and Africa were less affected. Beware of headlines like this.
While the Trump Tariffs have created uncertainty, the impact is already being seen as temporary. Deals are being struck, and markets are adjusting. Travel planning has changed. People are likely to make a travel decision closer to their travel date rather than weeks or months in advance.
The Canadian/US market has seen significant changes. See page three of the model, but you can also select Canada from page one to see this. This market has seen heated news coverage, especially from Canada. This was expected because of Canadian elections and the need for media to influence the electorate.
Notes:
- Page 1 has several charts, and the menus at the top are essential because, by drilling down, you can see which markets are down and which are not.
- Page 2 focuses on visitors to the United States. The columns report actual passenger traffic, and the curves show the growth rates for months, quarters, and years.
- Page 3 focuses on Canada. Here you can select a US port of departure (we list the top 20) and a Canadian port of arrival. There has been so much emotionally charged news flow that we think Canada deserves a page.
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