Boeing’s President and CEO’s line about pulling a rabbit out of the hat may resonate in unintended ways. It was, on reflection, not the way David Calhoun might have given his message. Firstly, it was not a signal of strength. It was back to the “moonshot” – akin to buying a lottery ticket. Secondly, don’t be surprised that if and when Boeing’s next airplane emerges, it is nicknamed Rabbit. If Volkswagen could have one, why not Boeing?
On the face of it, the rabbit comment reflects poorly on Boeing. A company with a century of aviation history. The company with an unmatched heritage. After 100 years of leading aviation, we are asked to wait for a rabbit out of the hat. Seriously?
We use cookies to optimize our website and our service.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.