Boeing’s President and CEO’s line about pulling a rabbit out of the hat may resonate in unintended ways. It was, on reflection, not the way David Calhoun might have given his message. Firstly, it was not a signal of strength. It was back to the “moonshot” – akin to buying a lottery ticket. Secondly, don’t be surprised that if and when Boeing’s next airplane emerges, it is nicknamed Rabbit. If Volkswagen could have one, why not Boeing?
On the face of it, the rabbit comment reflects poorly on Boeing. A company with a century of aviation history. The company with an unmatched heritage. After 100 years of leading aviation, we are asked to wait for a rabbit out of the hat. Seriously?
However, assume Mr. Calhoun has a plan. After all, he surely must. What Boeing CEO wants his legacy to be leaving a market to Airbus
? A 51-year-old relative startup. Which Boeing CEO does not want an airplane launch during his tenure? Something that will be flying for the next 30 years – something his grandchildren can look at with pride.
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