We updated our un-scientific survey, asking respondents how much they value in-flight access to the Internet. Click the link to see how we ask about this. Please feel free to participate if you’re interested.
Clearly results vary by many factors – like flight length for example. But to keep things simple, we ask respondents to only consider a 60 minute period.
The chart below illustrates what we see in 2014 compared to 2013. With the caveat that the survey is not scientific, we see that people are not willing to pay as much in 2014 as they were in 2013. On an anecdotal basis this appears rational. Of course this means airlines (and their vendors) are going to see growing pressure to derive value from connectivity by exploiting connectivity for flight operations. Connectivity models need to exploit everyone and everything on the aircraft to get the maximum value.
That said, the timing on our statement about “maximum value” is timely. We are about to hear more about hacking aircraft later this week through the in-flight Wi-Fi system; here and here. This will open a whole new conversation.