This is the view of Professor Dr. Tobias Kretschmer, who heads the Institute for Strategy, Technology and Organization at Munich School of Management, Ludwig-Maximilians-Universität München. Professor Kretschmer teaches a course on Competitive Strategy at Coursera, which we recommend you consider…
Boeing appears to have come around to the thinking that the 747 program has seen its best days in sales with its announcement of a cut in the production rate. While the industry has a relentless urge to seek better…
The market for Very Large Aircraft (“VLA”) is very small niche. We believe this market, for aircraft with more than 400 seats, will continue to be stagnant for four-engine aircraft, and will begin to grow again once the 407- seat…
The British Advertising Standards Authority (ASA) has dismissed a claim by Airbus regarding statements in a Boeing ad. Airbus protested after Boeing ran an ad claiming that the 747-8 has better fuel burn versus the A380 under certain conditions. You…
Please start here. Having the airline CEO make these remarks about the future of the 747-8I even as it took delivery of its seventh last week is a significant message. Boeing is in the midst of rolling out a refinement…
Airbus announced it has delivered its 100th A380. This is a big milestone in any program and, given the way new airplane programs go these days, a milestone calling for a celebratory moment. The A380 program seems to have settled…