Joe Sutter

Mr Joe Sutter was 93 when we made this brief video with him. Lufthansa awarded him their first lifetime achievement award.  As you see him here, he recently had heart surgery.  What an impressive man.  After this interview he sat on a stage and took questions for...

The Long Goodbye (part 2)

This is a continuation of our recent story on the demise of the 747. There have a spate of stories recently about the 747s future. Most of these stories talk about the lower costs of the Super Twins and how they can replace the 747.  Of course that is a big factor,...

Airbus had to build the A380

This is the view of Professor Dr. Tobias Kretschmer, who heads the Institute for Strategy, Technology and Organization at Munich School of Management, Ludwig-Maximilians-Universität München.  Professor Kretschmer teaches a course on Competitive Strategy at Coursera,...

The Long Good Bye

Boeing appears to have come around to the thinking that the 747 program has seen its best days in sales with its announcement of a cut in the production rate.  While the industry has a relentless urge to seek better economics, and appears to have spurned four engined...

The Moribund Very Large Aircraft Market

The market for Very Large Aircraft (“VLA”) is very small niche. We believe this market, for aircraft with more than 400 seats, will continue to be stagnant for four-engine aircraft, and will begin to grow again once the 407- seat Boeing 777-9 enters into...