DBEA55AED16C0C92252A6554BC1553B2 Clicky DBEA55AED16C0C92252A6554BC1553B2 Clicky
June 14, 2024
Boeing HQ
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Today’s key story talks about the first quarter 2024 as the quarter in which Boeing broke, with a veritable plethora of events and repercussions throughout the company, from executive leadership to the shop floor and from airlines to regulators.

In the meantime, a couple of article speak to why Airbus can’t further exploit Boeing’s problems, as they are sold out for the next eight years with a massive backlog they will struggle to deliver, albeit perhaps not to the level of Boeing’s issues.

Last night’s scrubbed launch of the Starliner space capsule could have been a key milestone for Boeing, and the articles critical of the program cost and delays will be emphasized in today’s reporting.  Cancelling the mission for a potential technical issue a couple of hours before launch does not instill confidence.  Meanwhile, articles on Boeing’s corporate culture, and the impact of managing for shareholder value continue on almost a daily basis.

Links to today’s key stories follow:

  • The Quarter when Boeing Broke – Aviation Week
  • Why Airbus won’t expand its lead on Boeing even a its biggest rival stumbles –  Fortune
  • The surprise is not that Boeing lost commercial crew but that it finished at all – ars Technica
  • Culture Crafters – Turning around a Toxic Culture: Part 1- the Problem – JDSupra
  • Etihad CEO considers buying small number of Airbus, Boeing jets – Yahoo
  • Riyadh Air plans follow-up aircraft orders ahead of 2025 debut – Gulf Times
  • Flydubai ‘very concerned’ about Boeing aircraft delivery delays, CEO says – The National
  • Commercial jet maker Airbus is staying humble even as Boeing flounders.  There’s a reason for that – The Columbian

Two stories about airlines planning to order additional aircraft, as well as a story about delivery concerns from FlyDubai tell a story that there is plenty of demand for Boeing, but strong concerns that Boeing will not be able to deliver aircraft on a timely basis.

The Bottom Line

We’ve been speaking out on Boeing’s mounting problems and credibility gap for more than a decade, but our observations have fallen on deaf ears at Boeing’s leadership level.  Sometimes it seems the more things change, the more things stay the same.  Today’s stories reflect Boeing’s seeming inability to do what it once did like no one else in the world – build industry leading airplanes and bringing them to market on-time, on-budget, and with high quality.

author avatar
Ernest Arvai
President AirInsight Group LLC

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