A Commercial Aviation Consultancy

Airbus

In the business of buying airplanes, an airline will always seek the lowest cost.  Just as they do with every other production input – lowest cost wins every time.   So how is it that with the pending Azul order, “Boeing has not been given the opportunity to present a proposal for single-aisle airplanes“?

On the face of it, this looks like a selection that could not secure the lowest costs for Azul.  How does this make sense? As an Azul shareholder you would want to be certain your company secured the lowest cost option. Let’s go through some data points and thoughts to see if a pattern emerges.

Airbus wins the deal:

  • Creative marketing on the side of Airbus.
    • Driven by the fact the airline already committed to A330 and A350-900s
  • Which offers common flight-deck ratings
  • And, lets say it again, creative marketing. Volume… Continue reading

Airbus did something every aviation geek enjoys – they celebrated the end of their A350XWB flight test program with a special event.  A formation flight by the program’s test aircraft. Spectacular and wonderful.

Airbus has received EASA certification for the A350, which is now approved for flight.  The first delivery to Qatar Airways is scheduled for the fourth quarter of this year.  The A350 program had a much smoother development process than 787 or A380, and it appears that Airbus has learned from the experiences from previous programs in delivering the aircraft on schedule.

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Although it is a boost for CEO Fabrice Bregier, we think it is an even prouder moment for program chief Didier Evrard .  Look at the delays of recent new aircraft programs, and it is clear that Airbus’ team did exceptionally well to have so few delays. The program looks to be the best EIS of any current development program. Remember this is a clean sheet design, not a derivative.

The program was managed by Evrard – and he managed it differently by taking a delay… Continue reading

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