How about doing an airline startup in the midst of the worst pandemic? It sounds crazy. But not to everyone.
Gidon Novick, a co-founder, comes from a family with deep roots in South Africa’s airline market. He personally has a lot of airline industry experience. The current crisis is, in his view, a great time to start an airline: lots of great talent to be found, no stress finding aircraft, and fuel is cheaper than ever.
Meet Lift, his new startup airline.