How about doing an airline startup in the midst of the worst pandemic? It sounds crazy. But not to everyone. 

Gidon Novick, a co-founder, comes from a family with deep roots in South Africa’s airline market. He personally has a lot of airline industry experience.   The current crisis is, in his view, a great time to start an airline: lots of great talent to be found, no stress finding aircraft, and fuel is cheaper than ever.

Meet Lift, his new startup airline.

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Addison Schonland
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Co-Founder AirInsight. My previous like includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.

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