How about doing an airline startup in the midst of the worst pandemic? It sounds crazy. But not to everyone. 

Gidon Novick, a co-founder, comes from a family with deep roots in South Africa’s airline market. He personally has a lot of airline industry experience.   The current crisis is, in his view, a great time to start an airline: lots of great talent to be found, no stress finding aircraft, and fuel is cheaper than ever.

Meet Lift, his new startup airline.

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