DBEA55AED16C0C92252A6554BC1553B2 Clicky DBEA55AED16C0C92252A6554BC1553B2 Clicky
September 30, 2025
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The WSJ story about a new Boeing single-aisle airplane has the industry all a-chatter this morning for good reason.  This is something many have been watching for – knowing the NMA and other names for this project never really came to a halt.  Boeing, like all OEMs, continually thinks about and considers their next program.  For obvious reasons, information on this effort is kept as tightly controlled as possible.  And it is the item people like us sniff for constantly!

Missteps caused asynchronicity

That Boeing was going to replace the MAX was never the question.  The question has always been “when”.  Following the MAX’s unfortunate debut, the prevailing thought was that it would be sooner rather than later.  Typically, the timeline is 12 years from firming the idea to EIS.  But the cost of the 787 and MAX programs limited Boeing’s options.  Program missteps caused the typical program refreshes to go out of sync.  This is well known and has been observed over the past decade. The outcome was a “lost decade” for Boeing.

author avatar
Addison Schonland Partner
Co-Founder AirInsight. My previous life includes stints at Shell South Africa, CIC Research, and PA Consulting. Got bitten by the aviation bug and ended up an Avgeek. Then the data bug got me, making me a curious Avgeek seeking data-driven logic. Also, I appreciate conversations with smart people from whom I learn so much. Summary: I am very fortunate to work with and converse with great people.

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