As part of first Aero-Perspective Day (“Media Day”) Bombardier published its 20-year forecast.  This forecast, like all of from the OEMs, reflects how they see the world and invariably upbeat.

The forecast is long and too much to review here in total. We want to share a few slides that caught our attention.  Take a look at their 2015 forecast on oil prices.

In today’s forecast, we see a different image.  Oil prices fell more than Bombardier expected in 2015.  No surprise there – very few expected such a drop.  Now, look at where the prices expected circa 2030.  In 2015 it was expected to be around $115/BBL.  In the forecast, it is expected at $100/BBL (EIA) or to $80/BBL (OPEC & World Bank).

This is a significant difference.  And one that does not help Bombardier sell fuel efficient C Series; much higher oil prices help the C Series.  Bombardier has to talk up the C Series’ other advantages more than fuel burn.  (Of course, this challenge applies to the Embraer E2 as well as MAX and neo)  As the second chart notes “the demand for more fuel-efficient and segment-optimized aircraft will increase.”  Indeed, this is likely to be the key message for the C Series – remember how Air Canada sees the C Series: “It’s kind of like the 787“.

Another chart speaks to “right-sizing”. The theme here is very similar to that put forward by Embraer.  We noted this thinking at Embraer from a visit to Brazil.

It seems the “horses for courses” thinking is coming back.  Airbus and Boeing will dispute this thinking, and make the case that the need for larger aircraft trumps the argument.  But they have to since they do not compete in the 100-130 seat segment. At 150 seats the C Series (CS300) is more of a threat because it can serve markets at lower or equivalent operating costs.

The thinking that markets too small serve efficiently and should be abandoned is, perhaps, wrong.  Smaller aircraft can serve these markets at efficient costs.  Absent market aberrations like scope clause, of course.  Besides if people are willing to pay to fly, why not offer them service?

Bombardier is right to point to this as a big opportunity for their business.  They not alone in seeing this market, which only underscores it as a segment that they (and Embraer) are best qualified to exploit.

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