delta-a321-620x337Yesterday Delta Air Lines and announced a follow on order for another 15 A321s.  Delta now 45 A321s on order.

Delta targets reinvesting approximately 50% of its operating cash flow back into its business, resulting in $2 to $3 billion of capital expenditures annually through 2018, with $2.3 billion planned for 2014.  The airline currently an RFP out for widebodies.

The selection of the A321s fits with Delta’s policy of avoiding new technology aircraft.  Only proven models seem to be trusted.   While one understands the risk aversion, Delta is alone in following this strategy.  Airbus Boeing have booked orders that will keep them busy (absent another crisis) for nearly a decade.  What does Delta know that nobody else gets?

There are three points that make sense for Delta; no waiting for delivery slots like with new models;  sharp pricing on “close outs” and, of course, acquiring a well-known airplane.  Delta seems to have done a similar deal with Boeing on the 737-900.

How clever is this strategy? Based on our analysis, Delta’s acquisition of out of production MD-90s been a smart move.  But the 737-900s A321s are limited.  There will be no deals like this once these “old” models are sold out.  What then?

Rather than assume this strategy no next step, we think it may be exceptionally smart.  The primary reason is this – a crisis is coming.  Crises always come, and when they arrive, orders go wobbly, and suddenly delivery slots become available.  In the interim Delta has preserved its capital. This means that when OEMs are looking for a strong customer, Delta is flush and commands deep discounts.  Which is to say, way above what constitutes regular retail.  If big customers get 25% off retail now, Delta be able to get close to double that during a crisis.  Buying lots of aircraft at such a discount means big savings.

Remember the huge order Ryanair placed with Boeing after 9/11?  Boeing made the deal because its customers were in big trouble, and the order book looked fragile.  That deal was so good that, despite every attempt, Ryanair never been able to replicate it.  As we heard at the time, “we got change from a $22m check every time we picked one up”.

Delta may never see pricing like Ryanair is rumored to have seen.  But Delta skipped the retail mania this round and likely will be able to do so on the next round as well.  That puts the airline in a very strong bargaining position for some time to come.

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