Premium #157 – Selling the CSeries

Two of aerospace industry’s perennial questions are these: at the high end – why aren’t more A380s being sold and at the other end of the spectrum, why aren’t more CSeries being sold?

At the recent Airline Economics Conference in Dublin, we had the chance to speak with a number of people in the industry who are buyers of aircraft. The discussions focused on three areas where Bombardier should be focusing. Below is a composite of the interactions we had discussing the CSeries program.