Yesterday, Wizz Air – one of Europe’s top ten biggest airlines – announced an ‘all-you-can-fly’ subscription service for just €599 per year. This follows Wizz Air’s trial of a limited subscription service last year on specific routes.
The Wizz All You Can Fly pass allows travelers unlimited flights over a 12-month period across Wizz Air’s eligible routes. It is also the first European scheme of its kind.
The airline is partnering with travel-tech subscription specialist Caravelo on this program. Subscribers pay a single annual payment—currently €499, climbing to €599 on Friday— and can take unlimited Wizz flights as long as they book 72 hours before departure.
“Our collaboration with Caravelo has been instrumental in bringing this innovative subscription service to our customer base,” Wizz chief commercial officer Silvia Mosquera said. “The positive feedback from the initial deployments of our multi-pass product has encouraged us to expand our subscription offer further, proving the market’s readiness for flexible travel solutions.”
Caravelo has also partnered on subscription programs with Alaska Airlines, Mexico-based Volaris, and South Africa’s FlySafair.
Given the softer bookings as the summer travel peak has passed, this idea looks smart and even timely. The airline secures revenue, manages its risk (72 hours notice), and benefits from any ancillary revenues going forward. Is this risk-free for Wizz? No, nothing in this industry is risk-free. But this is a clever approach to keep people coming back.
A review of the airline’s fees reveals that fares are unbundled and low cost. Moreover, the airline’s website offers easy-to-use tools to secure low fares. The idea is creative and almost certainly is going to be watched closely. Any sign of success will quickly drive competitors to copy the idea.
