The big OEMs have new models to show off today.

has its new -800 out of the paint shop.

Boeing has its new MAX7 also out of the paint shop.

This is great for both companies.  Except the market has not embraced either model.  So what happens next will be most interesting.  What will these OEMs do to get these models into the amrket and make them attarctive?

 

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