Icelandair targets 2024 growth in North America

Icelandair plans to grow the passenger network next year by around ten percent compared to 2023. Growth will come from increased frequencies to existing destinations and the launch of new routes, which the airline hopes to announce soon. North America will be the main focus of growth in 2024, CEO Bogi Nils Bogason said during the Q3 earnings presentation on Friday.

Icelandair expects North America to be even stronger next year than it is now. In Q3, 56 percent of the point-of-sale revenues came from North America, ahead of Europe (27 percent), Iceland (14 percent), and other markets (3 percent). The number of passengers from North America increased by thirteen percent, while the load factor on the network was a solid 87 percent. Icelandair celebrated in August that it operated 75 years in the United States, launching services in 1948 through its predecessor Loftleidir Icelandic.