Air New Zealand has produced a new air safety video using a Lord of the Rings theme. It is certainly different, and if it is entertaining enough that folks watch, instead of ignore it, it will be effective. See for yourself here:
[yt]cBlRbrB_Gnc[/yt]
http://www.youtube.com/watch?feature=player_embedded&v=cBlRbrB_Gnc#!
See if you can find the cameo appearance of Sir Peter Jackson.
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Peter Jackson is the bearded guy in the “D” seat, front row, holding an iPad with his red gloves. Thanks for the tip!