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July 17, 2024
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What initially looked like just a few aircraft receiving a retro-livery, actually turns out to be a full rebranding of Saudia Airlines. The national carrier of Saudi Arabia unveiled a new brand identity on September 30 which goes beyond the aircraft livery. The carrier wants to take the next step in customer experience and digitalization as well.

September 30 wasn’t just a random date for the rebranding event with top management and dignitaries in Jeddah. On the same day in 1945, Saudia launched operations with a one-hour and twenty-minute flight from Afif to Taif, with King Abdulaziz on board the Douglas DC-3 that was gifted by US President Roosevelt in February of that same year.


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Richard Schuurman
Active as a journalist since 1987, with a background in newspapers, magazines, and a regional news station, Richard has been covering commercial aviation on a freelance basis since late 2016. Richard is contributing to AirInsight since December 2018. He also writes for Airliner World, Aviation News, Piloot & Vliegtuig, and Luchtvaartnieuws Magazine. Twitter: @rschuur_aero.