What is also not sitting well with lessors is Boeing’s most recent discounting to price levels that existing lessors will find difficult to match given what they paid for aircraft prior to the accidents. At that time, the aircraft was in high demand and commanding rents of $350K per month. Today, after the fatal crashes that cost 346 lives, that is no longer the case.Â
The industry rumor mill is that Boeing is offering aircraft at very low prices, the equivalent of $275K per month, and still finding no takers for the MAX. That is not a good sign for the program’s future, and points to the uncertainty in the market about whether the aircraft can achieve profitability in an era of social media and increased consumer awareness.Â
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